Welcome to a new way to drive bottom line profits with little effort
LiveCom
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An automated customer communication system that delivers regular, tailored information from your practice to introduce products, offers and services to your clients that they would not normally buy from you.
They can buy immediately to increase your revenue with little to no operational impact
LiveCom delivers automated sales directly to your business; with little operational impact on your practice. These sales are for products and services that would not normally be spent with you and are fulfilled by third parties and you receive the funds directly.
We align your marketing brand messages with targeted, regular communications to your existing customer base. These messages offer immediate calls to action; for instance, any or all of the below could be added and every time we meet a new client, new ideas come out of the discussions:
For instance, if you were a veterinary practice…
- Purchase a regular treatment immediately – to be posted out – ie Droncit
- Purchase another pet care related product that they would not normally buy from your practice – ie pet food, pet insurance, grooming etc
- Purchase a non pet care related product – ie car insurance, holidays, tickets to events
- Recommend your services to a friend
- Join a pet care training webinar (live or pre-recorded or from the internet)
- Join a “ day in the life of your vet” webinar (pre-recorded)
- Download “how to” leaflets
- Download care reminder calendars
- Book an appointment with a vet or nurse for basic maintenance treatments
- Refer a Friend
- Send a testimonial in
- Vote or enter competitions
- Add a comment to an online wall of thanks
What is a LiveCom funnel?
How does it work?
We do the vast majority of the work!
Your message are highly targeted to specific audiences in your client list. For each section of your list (for instance, ladies over 40 who have had their hair colored this year), we send regular, interesting and appropriate communications to their email inbox.
We work with you to establish your initial key target audiences and put them into groups.
Then we go away and build an automated funnel of communication to that group. We build it to lead to much more engaged customers, willing to pay for services and products from you, and more likely to refer and recommend you to other customers.
You sign off all communications before they go out – you are always in control of your messaging!
We review this on a weekly basis and send you regular reports showing you the number of clicks on each offer and that will allow us to refine and evolve the communication to maximise client satisfaction and your financial return.
What could we sell through the system?
We can achieve revenues from any of the below services and there are many more that we can add. Often we find more fall out from discussions.
Care Related
- Ensuring people come to have hair colored at the right time without delay
- Additional treatments
- Purchase products
- Purchase hair care products
- Purchase beauty and related products
- Purchase gift vouchers
- Purchase experiences in the salon
- Invitations to open evenings
There are many more that we can add, but all of these can be self fulfilled or we can support this too if required.
We can agree drop shipping arrangements with your suppliers – ie you are paid before you order from any third party.
Audience Related
- Jewellery
- Beauty and Cosmetics
- Clothing
- Accessories
- Home insurance
- Holidays
- Car Hire
- Pet Related Gifts
- New Homes
- Furniture
- Professional Services
- Banking
- Home Care Services
- Child Care Services
What returns could we see?
Every business is different
However, we like to give an indication of the type of income that could be achieved. Below are some examples and these should show you exactly what the system could do for your bottom line profits. Obviously if you have more or less customers, the value of profit would change, but we hope that this gives you and idea of how to earn more with little effort as we do all the work to make this happen; with your support. Some of our customers earn far more per transaction with some careful thought so the order value increases!
With 100 hair colored customers under 40y old
We sell £100 per year additional services/products to 25% of your customers
That would give us 25 customers x £100 = £2500 income
We target 50% profit margin to you = £1250 profit to your bottom line
With 100 hair colored customers under 40y old
We sell £150 per year additional services/products to 25% of your customers
That would give us 25 customers x £150 = £3750 income
We target 50% profit margin to you = £1875 profit to your bottom line
With 100 men as customers
We sell £50 per year additional services/products to 25% of your customers
That would give us 25 customers x £50 = £1250 income
We target 50% profit margin to you = £625 profit to your bottom line
Your Team Working With You
TRACY CROSS – DIRECTOR OF MARKETING, SALES AND STRATEGY
Tracy has worked in Digital and Online marketing for over 20 years and has worked for some of the country’s largest service providers to drive inbound sales enquiries and revenues. She is now working with business owners to deliver exceptional Return on Investment.
STEVE JONES, DIRECTOR OF OPERATIONS
Steve has extensive experience of growing businesses and making them profitable and enjoyable to work in. He reviews every strategy and funnel and ensures it is fully optimised and performing to deliver the best possible returns.
LOUISE GEORGE – PRODUCT MANAGER
Louise has worked in customer services and product management for many years and is committed to thrilling our clients with exceptional communication and service delivery.
GARY CHAMBERLAIN – PRODUCT MANAGER
Gary is a customer services champion and strives to deliver a friendly, overdeliver and under promise service to all of his clients. He has worked with businesses of all sizes for many years and understands the art of customer care.
OLI AZAMAN, DIGITAL MARKETING SPECIALIST
Oli works closely with every account to ensure that the key words are optimised, the performance constantly improves and that ROI is maximised. Oli has over ten years of working with web and digital marketing with a focus on sales generation
TESSA SUMMERS, CUSTOMER EXPERIENCE
Tess is our onboarding expert who communicates with our customers and makes sure they are happy and understand everything that his happening with their accounts.
Why Us?
We have worked in our industries for over 20 years in large corporates and multi national businesses. We are now bringing all the we have learned to business owners and managers and helping them to grow without risk or worry
We strive to continue being leaders in our industry, and to deliver the best possible return on investment for our clients.
What does it cost?
What does all this cost?
We work on a shared risk basis
Therefore we can offer an option where the funnel builds are free of charge and we take a fixed percentage of commission for every additional sale that you would not normally have received into your business.
Other businesses prefer to pay some money up front and pay less on commission.
For instance in a recent funnel that we built, these were the options presented below. All prices quoted are net of VAT. However for every client we will discuss the best pricing strategy so that all parties are happy.
OPTION 1
We provide our Sales Funnel design services completely free of charge but you pay us 20% (plus VAT) of any full net sales value from any customer order delivered via our sales and marketing activities.
We do have sophisticated tracking software on all of our funnels that would allow us to audit and track any sales
OPTION 2
You pay per funnel ( staged communication campaign to a targeted audience – a new target would be a new funnel) £250 (plus VAT) and you pay us 10% of any full net sales value from any customer delivered via our sales and marketing activities.
The funnel will include all research, copywriting, image selection and rights, programming, launching and management of the ads and communications to your target audience.
However the funnel cost will not include any third party advertising costs on Facebook, Google etc
OPTION 3
You pay the full cost of £500 (plus VAT) per funnel for a three stage communication system to your target audience and pay us no commission on any sales that you achieve.
Interested?
If you would like to have a discussion with one of our funnel experts, then we can arrange a Skype call, a face to face meeting or just a plain old telephone call.
You can book an appointment here or you get in touch with us on the normal systems below.
We look forward to hearing from you
01270 781203 (north)
0208 242 1636 (south)
brookstand limited
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